THE BENEFITS OF INFOGRAPHICS IN CONTENT MARKETING.
Infographics deal more with pictures and colours thereby grabbing more viewers attention.
Content Marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience, online. it is often used by business in order to : Attract attention, generate leads and expand their customer base.
There are several types of content marketing that are been used in the Digital marketing world today like Blogging, Video, Case studies, Ebooks, Infographics and so on.
In this article we will be looking at the benefits of infographics in content marketing. Inforgraphics is one of most used type of content marketing because it has the ability to attract attention because of its visual nature.
Below are 5 benefits of Infogrphics in Content Marketing.
1. VISUALLY COMPELLING
Among other contents, infographics are eye-catching. Infographics deal more with pictures and colours thereby grabbing more viewers attention. After all humans are very ‘visually wired’.
In short, a great infographics will not only allow your targeted audience remember what you said but will also make them remember your brand.
2. EASIER TO SHARE
One of the greatest features of infographics is that it can be shared easily. Users can easily embed infographics into blog or website, which automatically generate a backlink to the creator’s site.
Also posting your infographics on social media loke Facebook or LinkedIn enables other people to share with their friends.
It is important to create an expectionally good infographic because you never know how far your infographics can travel.
3. INCREASES BRAND AWARENESS
Boosting your brand awareness is much more attainable with Infographics than with plain text because of it nature of being visually- compelling and shareable.
Incorpration of your business logo and brand in your designs helps infographics to improve your business awareness.
Your audience will have a lasting memory if your infographics is incorporated with your brand which in turn boost your brand awareness.
4. IMPROVE SEO
Your brand SEO can benefit from your published infographic if it appears on Google “images” search result.
Apart from the search engine results , inforgraphics can also add to your overall authority with tags and link-building opportunities.
5. DEMONSTRATE YOUR EXPERTISE
Do you want to show how much knowledge you have concerning a particular topic? Then incorporate an infographic in order to make your audience know you understand your stuff.
When you are able to break down a complex information a a way that it is easily understood by your audience, it can also be a medium to show of your expertise.
Your credibility can also be increased through the extensive research done in creating the visuals.
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