Brand is a symbolic embodiment of all the information connected to a company, product or service. A brand or corporate identity, serves to create associations and expectations among products made by a producer.The way a brand is managed and presented is critical to a company’s success. We enable companies to strengthen their brand positioning by successfully communicating the unique values and qualities that are at the heart of their products and/or services.
So what does brand management mean to ECGD? It means defining the brand, positioning the brand and delivering the brand, not just once, but time and time again. We will manage the tangible and intangible characteristics of your brand; from the product itself through to the customers experience and their emotional connection with your product/service.
We work with our clients to:
- Research and develop brand values
- Launch new services and products
- Refresh existing brand and visual identity
- Develop brand identity guidelines and brand book
- Build up long term brand value
- Implement unified branding across all platforms of the business
We offer a number of branding packages tailored to suit our client’s business requirements. For more information please get in touch.