What is Digital Marketing?

Digital marketing refers to the techniques available to a business to market, promote, or advertise its products, services and brand on the World Wide Web. There are four major key areas in online marketing: SEO (Search Engine Optimisation), Social Media, PPC (Pay Per Click) and Email Marketing.

Why digital marketing for my business?

Digital marketing or simply Internet Marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making the final decision

When the website is active after the successful execution of all the phases in website designing and development, target audiences are ready to explore and acquire the product and services. Creating a masterpiece and not publicizing it suitably, leads to complete failure and stagnation, no matter how flawless the website is. Professional Digital Marketers at ECGD prepare strategies, keeping in mind the market trends and customers’ preferences. Speak to our advisors to know more.

  

My offline campaigns are running good, why should I bother about online Marketing?

We are in an era where maximum people of all age groups and genders are accessing the internet globally. 90% of your customers are online that’s why online marketing is more beneficial for any business than offline marketing. For people, it is easy to access a computer or a mobile phone and search for any desired product or service on the internet and make a buying decision quickly rather than going out and search for it. So if your business is running well with offline marketing than online marketing can fetch you approximately 400% more business, as per the statistics.